2021 Toyota Prius
The Toyota Prius has already anchored a atom as an figure of automotive history and one of the best affecting articles of this century. It’s additionally far surpassed Toyota’s antecedent expectations.
Sales of the Prius ailing in 2007, however, and Toyota seems to be conflicted about its action for the Prius and its technology anytime since.
The Prius began with Takeshi Uchiyamada assigned to accomplish a car for the 21st aeon that could accomplish alert the ammunition abridgement of Toyota’s top-selling Corolla model. The artefact of his activity was alien at the Tokyo Auto Appearance on Oct. 27, 1995. That Prius was a baby four-door auto that ability calmly be mistaken for a Corolla or Civic.
1995 Toyota Prius concept
The ancestor became the aboriginal bearing Prius, alien into the U.S. in 2001 with an EPA window sticker assuming 48 mpg accumulated burghal and artery (41 mpg beneath accepted methodologies). Sales of that archetypal were appropriate with about 20,000 awash in 2002.
The iconic Prius, as it is accepted by anybody today, arguably started with the addition of the additional bearing in 2004. The fuel-efficient kammback appearance fabricated the agent angle out from added cartage and added autogenous space. But the eye communicable 55-mpg window sticker (46 mpg adapted to today) fabricated it bright this was the car to accept if you cared about the environment.
Prius Liftback sales – John Briggs, January 2020
At that time, the Prius was assuming up at red-carpet contest with stars like Cameron Diaz and Leonardo DiCaprio inside. Added celebrities who were apparent active a Prius included Jennifer Aniston, Tom Hanks, and Jessica Alba.
Despite the circuitous Amalgam Synergy Drive arrangement and battery, the Prius wasn’t brittle or unreliable. It won the top J.D. Power abidingness accolade in 2008. Compared to its siblings, the Prius was conspicuously added expensive, with starting prices at $22,000 in 2008; but with the boilerplate car costing about $23,000 that aforementioned year, it was affordable.
Retail Ammunition Prices – John Briggs, January 2020
At the 2007 sales peak, Toyota confused 181,200 Prius liftbacks—during a time back gasoline prices rose about $4 per gallon and again comatose bottomward to beneath $2 per gallon.
In an accomplishment to lift billowing Prius sales, Toyota alien the beyond Prius V and abate Prius C. The accomplishment paid off with the Prius ancestors affairs 247,230 units in 2012 with the liftback actuality alone 147,500 of those sales.
But the accelerate in Prius sales connected after, conceivably partly due to the addition of the Chevy Volt constituent amalgam and the Nissan Leaf in backward 2010 and the Tesla Archetypal S in 2012. Green tech was changing.
Plan for the technology
While Toyota admiral aboriginal on advised overextension the amalgam technology to added vehicles, the success of the Prius may accept acquired them to bifold bottomward on the Prius brand.
Toyota Prius mpg over time – John Briggs, January 2020
To try to break advanced of the competition, Toyota bigger on the Prius ability as apparent in the Prius MPG chart. EPA abstracts shows improvements averaging 6 mpg every 10 years. Estimates abundantly accepted those numbers in the absolute world, according to the Fuelly mpg tracking website.
The Corolla, by contrast, alone bigger 1.6 mpg every 10 years, the Camry at a added reasonable 3.9 mpg every 10 years and the RAV4 at 2.8 mpg every 10 years.
Toyota Corolla mpg over time – John Briggs, January 2020
The net aftereffect is that a ample gap in the ability remained amid the Prius and the added vehicles. Even back Toyota’s amalgam technology was alien to the Camry in 2007 it accomplished a bashful 34-mpg rating.
Competitors bolt up
At its 2007 peak, the 46-mpg Prius was affairs well. It was able-bodied advanced of the 42-mpg Honda Civic amalgam and 34-mpg Nissan Altima hybrid. Toyota had a blueprint for success.
Today, the 58-mpg Hyundai Ioniq dejected is at the top of the amalgam class, advanced of the 56 mpg Prius Eco. The 52-mpg accepted Prius is akin by the 52-mpg Honda Insight.
U.S. bazaar amalgam and constituent amalgam models – John Briggs, January 2020
Hybrid technology is now added broadly available, and there are 61 altered EPA listed amalgam models or 95 models if constituent hybrids are included. Barter attractive for a amalgam no best charge to about-face to Toyota to get a fuel-efficient vehicle.
With Prius sales in austere decline, Toyota is aggressively affective the amalgam technology into the blow of its lineup.
The aboriginal amalgam Camry in 2007 had black mpg. As of 2018, a 52-mpg amalgam Camry is available, and a 52-mpg amalgam Corolla hit the bazaar in 2020.
Toyota Camry mpg over time – John Briggs, January 2020
For the accretion cardinal of barter preferring an SUV, the current-generation 40-mpg RAV4 Amalgam became accessible in 2019 (after an aboriginal barrage with beneath absorbing mpg numbers in 2016). Another important cardinal to accede is alleged the take-rate, which is the allotment of cartage alien with a assertive option. Toyota started accouterment a added complete account of amalgam booty ante starting in 2019.
From 2016 through 2018, the RAV4 amalgam booty amount was about 12%, which is absolutely significant. But in 2019, with the addition of a new-generation, 40-mpg RAV4 Hybrid, that cardinal jumped to 25%, authoritative the RAV4 the accomplished affairs amalgam that Toyota makes, outselling the Prius.
Toyota RAV4 mpg over time – John Briggs, January 2020
The abstracts for the Corolla, Camry, and Highlander all appearance an 8% booty rate. The bendability in that cardinal suggests that Toyota is advisedly authoritative the aggregate of hybrids sold.
The aerial numbers of RAV4 hybrids will advice Toyota addition its ablaze barter CAFE ammunition abridgement numbers. The lower numbers in the auto articulation on the added duke ability accord with lower levels of coercion that Toyota addition its CAFE cardinal in the car group.
(Eds note: Green Car Reports accomplished out to Toyota Motor Sales USA for animadversion on whether this was the case, and the aggregation responded that it was absolutely accompanying to the college akin of customer appeal for ablaze trucks than for commuter cars.)
Hybrid booty ante – John Briggs, January 2020
Toyota’s added austere efforts at bearing high-mpg hybrids on their accepted cartage and college booty ante accumulated acrylic a account of Toyota assuredly actuality austere about brief its Prius technology beyond its artefact line.
The approaching of Prius
The trend against ever-lower sales for the Prius calendar begs the catechism of whether or not the Prius will be canceled soon, as Toyota did with the Prius V in 2017 and the Prius C in 2019.
There is acceptable too abundant cast disinterestedness in Prius to artlessly let the cast die. About the Prius will acceptable charge to transform to be accordant into the future.
The Prius Prime constituent amalgam that was alien in 2017, which followed the constituent Prius alien in 2012, ability be a adumbration of what that approaching could be. While the Prime is actual abundant a accommodation agent fabricated on the absolute Prius platform, it is accessible to brainstorm the abutting bearing of Prius (gen 5) actuality a abundant belvedere for Toyota’s aboriginal all-electric vehicle.
2020 Toyota Prius Prime
While Toyota hasn’t said annihilation about the timing of the abutting bearing of Prius, both bearing 2 and 3 lasted six years each. At that pace, bearing 5 would appear out in 2021.
So the technology that was analytical to the Prius looks acceptable to drift into their complete artefact band abrogation the Prius cast chargeless to jump to the abutting technology, conceivably as anon as abutting year.
Whether or not Toyota will do that, is anyone’s guess. But if they do, ability I advance that the Prius E has a nice arena to it.
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