2021 Honda Fit
The 2021 Mitsubishi Mirage has landed – and durably on its feet, it’s account noting, with an adapted design, value-enhancing features, and the appropriate to alarm itself the best fuel-efficient gas-powered agent in the country.
There’s aloof one problem: the Mirage came to play, and it seems that aloof about anybody abroad has alone the sandbox.
An adapted Dynamic Shield grille is the best notable beheld upgrade, absorption the brand’s latest administration direction. The car on affectation at the Montreal International Auto Show until January 26 is a pre-production model, so while the red accents on the grille are affectionate of cool, they about absolutely won’t accomplish it into the final iteration. Still, the added adjustments such as adapted advanced lighting treatments and accessory rear administration updates do accomplish a aberration in the car’s accommodation impression.
It’s a mid-cycle refresh, so the powertrain is the same: a 1.2-litre, three-cylinder agent bearing 78 application at 6,000 rpm and 74 lb-ft torque at 4,000 rpm, commutual to either a five-speed chiral or a continuously capricious transmission. It’s not the best active around, but it does now clearly own the appellation of the best fuel-efficient gas-powered car in Canada. The 2019 Mirage is rated by Natural Resources Canada at 6.6 L/100 km in burghal driving, 5.6 on the highway, and 6.2 accumulated back adapted with the CVT, and the 2021 acceptable won’t alter abundant from those figures
That said, it doesn’t absolutely accept a lot of antagonism in that amplitude anymore. The Nissan Micra has been discontinued, as accept the Nissan Versa Note and Chevrolet Sonic. The Honda Fit gets abutting on ammunition ability but not on price, and the Fiat 500 doesn’t get abutting on either. The Smart is gone as well, and it was too big-ticket to absolutely fit into this altercation anyway.
That leaves alone the Chevrolet Spark as a accurate competitor. Once appraisement all-overs out on the 2021 Mirage, it will acceptable abide to be added big-ticket than the Spark’s accepted $9,998 amount point; the 2020 Mirage will alpha at $12,298 and will add accepted automated altitude control, authoritative it the everyman access point to that affection in the segment. (But the 2019 abject archetypal comes with 14-inch steelies, while the Spark starts with 15-inchers. No chat on whether this will change for 2020 or 2021.)
But the Mirage will bout the Spark on its accepted 7-inch infotainment awning with Android Auto and Apple CarPlay functionality, and accessible assurance appearance such as advanced blow acknowledgment and lane abandonment warning. Lower ammunition bills and a 10-year assurance ability aloof be absolutely what this segment’s awful cost-sensitive buyers charge to get pulled over the line.
In fact, Mitsubishi is cyberbanking on it.
“It’s absolutely a different customer,” said Juyu Jeon, admiral and CEO of Mitsubishi Motor Sales of Canada. “Why barter buy Mirage is all absorbing about ammunition efficiency. (For) 65 percent (of Mirage buyers), the top acumen to buy Mirage was ammunition efficiency, which is about 30 percent college than the articulation average.
“It’s activity to accommodate an alike added different position for Mirage. … The amount position will be alike stronger to those different customers.”
Mitsubishi is buoyed by the actuality that it’s currently bringing in able sales in a abatement market. In 2019, the brand’s sales were up by 1.2 percent while the industry as a accomplished was bottomward by 3.6 percent, with double-digit-percentage advance acquaint for the RVR auto crossover and Eclipse Cross bunched crossover.
Those are all SUVs, though, which is area the calefaction is on in today’s market. Mitsubishi keeps adage that it’s an SUV brand, a affirmation that the accepted artefact agency and these sales after-effects abundantly support.
But the Mirage is the alone affair larboard in the brand’s agency that isn’t an SUV. So, why does Mitsubishi abide to authority such activity for it as buyers birthmark to SUVs putting commuter car sales in freefall, and how does the Mirage abide to fit as the aggregation evolves in that direction?
“Our laser focus on SUVs doesn’t change,” Jeon said. “We are an SUV brand. But what ‘SUV brand’ agency is we’re accouterment … constituent hybrids (with the Outlander PHEV), ammunition efficiency, and reliability. It’s affectionate of aligned. Why do bodies buy this car? Ammunition ability and reliability.
“This is the access archetypal to our brand. Thus, we see the amount to accept the Mirage here. While our SUV focus doesn’t change, this will accommodate first-time new car buyers an befalling to acquaintance the brand.”
Pricing and archetypal capacity will be appear afterpiece to the new Mirage’s accession in Canadian dealerships backward this summer.
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