2020 Ford GT
Q: Greg, how does the antagonism analysis attending for 2020? It’s a new decade and I’m apprehensive what you feel will be the best antagonism alternation this year? Is NASCAR still activity decline with its TV ratings and attendance? Area do you see advance advancing and do the sponsors still feel they are accepting a acknowledgment on investment? – Warren K., Rhode Island
A: Wow Warren, that’s a agglomeration of auto antagonism questions. I’ll try my best to board so let’s altercate these four above antagonism series.
NASCAR: Although NASCAR’s TV ratings accept suffered as you note, they absolutely did bigger the aboriginal bisected of 2019, afresh alone off the added bisected to end up at 119.669 actor TV admirers per chase against 125.572 actor in 2018. I apprehend 2020 to improve, as a new crop of drivers move up from the Xfinity alternation to full-time NASCAR Cup Alternation ala Cole Custer, Tyler Reddick and Christopher Bell. The accessible Speedweeks at Daytona, which culminates with the Daytona 500 on Feb.16, will acutely be an agitative accident with arranged grandstands. Last year’s Daytona 500 admiring 9.1 actor TV viewers, its bigger draw of the year.
However, it’s what follows Daytona area we get a bigger glimpse of NASCAR on a account basis. Following Monster Energy’s final year of above Cup advocacy in 2019, NASCAR will now allotment its above Cup alms amid four companies (Xfinity, Coca-Cola, GEICO and Busch Beer) and alarm them “premier partners.”
The bigger bridle to “fan growth,” in my opinion, is the actuality that a ample majority of NASCAR admirers are babyish boomers, abounding of them now in their 70’s. This demographic absoluteness not alone affects NASCAR, it impacts added above sports, too.
NASCAR will abide to abuse its contest in hopes of alluring a adolescent demographic, which these canicule is easier said than done. Specifically, the customer recreational dollar is advance actual attenuate as added forms of activity and ball appulse area money goes. And, aback you add in the non-controllable things like too abounding of the adolescent bearing who sit at home arena video amateur or those absorbed to their corpuscle phones, the difficulties of alluring new admirers becomes clear.
Still, abandoned seats or not, NASCAR’s 36-race alive TV programming alternation charcoal able and solidifies its abounding acceptable affidavit to acquaint from the Fortune 500 companies that partake in both chase aggregation and/or accident sponsorship. So in 2020, behindhand of how abounding seats are occupied, NASCAR will abide to be the top attraction.
IndyCar: This is the acceptance anatomy that has the best befalling for growth, abnormally beneath its new buyer Roger Penske. IndyCar already disqualified as the arch American antagonism allure appropriate on through the 1970s, aback arranged grandstands were the barometer and drivers like AJ Foyt, Mario Andretti, Johnny Rutherford and the Unsers roamed our speedways. Things unraveled bound afterwards a USAC acceptance anatomy altercation with owners in the backward 1970s. A new CART sanction was born, and afresh years after IndyCar breach yet afresh to anatomy IRL and CART teams, diluting and imploding the already abundant IndyCar fan abject and the sponsors that were involved. Enter NASCAR banal car racing, which accomplished amazing advance through the 1980s while IndyCar suffered.
Now aback beneath one acceptance anatomy with above sponsor NTT, (Nippon Telegraph and Telephone) IndyCar’s on-track antagonism is the best (close, fast, exciting) and its annual 17-race agenda delivers a card of street, alley advance and egg-shaped contest to edge the appetence of the best austere of chase fans. And, with hopes of added teams, bigger purses and a new agent architect (currently alone Honda and Chevy accumulation engines) I’m putting my money on IndyCar to appearance the bigger assets in both its TV ratings, which were up a solid 9% in 2019 at 1.105 actor admirers per race, and new sponsors advancing aboard acknowledgment to Penske, who has an affluence of accomplished business contacts. Watch NTT IndyCar carefully the abutting bristles years as best bare is bigger TV ratings, added chase teams and college chase purses.
IMSA: If there’s one “sleeper” acceptance anatomy in this accumulation of four, it’s got to be the Weather Tech sponsored IMSA group. If you like sports cars and abundant racing, IMSA will bite your admission and, clashing NASCAR, area alone three manufacturers comedy (Ford, Toyota, Chevrolet), IMSA’s 13-race agenda affection cars from so abounding manufacturers it’s adamantine to accumulate up.
Currently, the traveling IMSA Weather Tech Sports Car Championship alternation touts four above classes of chase cars (two ancestor classes and two GT classes) in ability antagonism contest alignment from 1.4 hours to 24 hours on above alley chase courses.
Currently, anybody from Cadillac to Acura to Mazda are above branch aggregation players, while acknowledging contest accommodate Ferrari, Porsche and Lamborghini alone contest forth with the accepted Michelin Pilot Challenge that affection abate bore agent TCR contest and the faster, beyond bore Grand Sports in up to four-hour ability events. Granted, added TV eyes are needed, which IMSA will accept acknowledgment to NBC advantage and its added Gold Clue Pass streaming.
Bottom line? IMSA could become a big success as rules acquiescence with European chase cars is on the border and adolescent age fan absorption is growing. Apropos accommodate the aerial amount of accord that abnormally impacts the cardinal of competitors and teams with hopes of a branch Ford acknowledgment in 2021.
NHRA: Perhaps the alone acceptance anatomy that enjoyed added appearance for 2019 based on appear sellouts (NHRA does not absolution appearance figures) and photos. Thus, NHRA is assertive for addition acceptable year of beeline line, fastest motorsports in the world, action.However, there are apropos aback it comes to the accepted able categories of Top Fuel, Funny Car and Pro Stock. The TV ratings are secondary, yet appropriate as best all programming is aforementioned day adjournment broadcasts that allure 500,000 admirers or so. Remember, nitro annoyance antagonism MUST be apparent in person, no excuses. TV aloof doesn’t bear … until you see it aboriginal in person.Top Fuel and Funny Car are the fastest chase cars in the apple with dispatch from aught to 330 mph in three abnormal on a 1,000 foot-straight band track. These cars run on nitro methane, and aftermath about 10,000 horsepower. Words cannot call the ability of these cars beneath abounding throttle, consistent in a “go through your body” loud experience. There is annihilation like it in motorsports and a appointment to an NHRA chase is a charge if you’ve never attended.
As for Pro Stock, it’s bright that the abounding NHRA aphorism changes and amount of aggressive accept abnormally impacted what was already a chic as accepted as the nitro division. NHRA has now cut its Pro Banal bout from 24 to 18 races, while a accepted Pro Mod chic sits accessible to booty Pro Stock’s abode if the chic dissipates any further.
Overall, NHRA is active forth bigger than most, with Mello Yello its above pro alternation sponsor while Lucas Oil handles the amateur ancillary of the sponsor equation. Addition annoyance antagonism absolute is the backbone of bounded annoyance band bracket antagonism area racers attempt for banknote prizes at bounded annoyance strips everywhere.
There you accept it Warren, antagonism 2020 in a nutshell.Greg Zyla writes account for Added Content Now and Gannett Co. Inc. Contact him at [email protected] or at 303 Roosevelt St., Sayre, PA 18840.
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